Illustration and previsualisation

Previsualisation is a technique in which digital technology aids the production of real world elements, that have yet to be produced or manufactured , but are still in a research or conceptual stage.

Previsualisation involves using computer graphics to create rough versions of products that have yet to be made for example event layouts, conferences, stands or branding, without going to the expense and time of actually producing the final product in full scale.