Rebranding
Rebranding is worth doing when the business has genuinely changed, or when the current brand is actively working against you. It is not worth doing because somebody senior has grown tired of the colour. You will be told which situation you are in before any quote.
The work
What rebranding involves
Working out what to keep
Existing recognition has real value and throwing it away is the most expensive mistake available in this work. The work looks at what customers actually recognise, which is often a colour or a shape rather than the logo, and designs so that equity carries across.
Deciding how far to go
An evolution, a refresh or a complete change are three different projects with three different costs and three different risks. Most businesses that ask for the third need the first, and the ones that genuinely need the third usually know why.
Rolling it out without a long half-changed period
A rebrand looks worst halfway through. The rollout is planned so the visible things change together: signage, vehicles, website, stationery, social profiles and the templates your team uses daily. Then the long tail is worked through.
Services
Related to rebranding
Brand development
Defines what the business stands for, who it serves and why it is the better choice, so the identity, the website and the sales team all tell the same story.
Brand identity design
A complete identity system: logo, typefaces, colour, photography style and layout rules, with guidelines that keep every future piece unmistakably yours.
Logo design
Logos designed to work everywhere, from a favicon to a building sign, supplied as a full set of versions and file formats with clear rules for using them.
Corporate identity design
Identity systems for larger organisations: mark, typography, colour, templates, signage rules and guidelines that keep every division consistent.
Brand production
Artwork prepared to every supplier’s specification, from print and signage to vehicle wraps, screens and merchandise, so the brand arrives as approved.
Website redesign
Existing websites redesigned without losing hard-won rankings, with content, URLs and redirects planned before launch so the new site performs from day one.
Start a conversation
Explain why the rebrand is being considered and what has changed in the business. That answer usually decides how much of this you actually need.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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