Content planning and production
Content production is the delivery end of content marketing: turning an agreed plan into finished pieces, on schedule, in one voice. Articles, guides, case studies, product copy and the supporting assets that go with them.
The work
What content production involves
Working from a brief, not a topic
Every piece starts with a brief naming the reader, the question it answers, the evidence it will use and what the reader should do next. That is what keeps a series consistent when several people are writing it.
Production that includes the last mile
Writing is half the job. The images, the layout, the internal links, the metadata and the upload are handled too, because content that sits in a document waiting for someone to publish it earns nothing.
Services
Related to content production
Content strategy
A content plan your team can sustain: topics drawn from real customer questions, a realistic publishing schedule and clear measures of what is working.
SEO copywriting
Website pages written to rank and to persuade: one clear purpose per page, the language your customers search with and a structure that is easy to read.
Copywriting
Website, brochure and campaign copy that says something specific about your business, gets to the point early and gives readers a reason to get in touch.
B2B content marketing
Case studies, guides and sales material that give B2B buyers the proof they need and put your business on the shortlist before the first sales call.
Social content production
Photography, video, graphics and captions produced in efficient batches and made for each platform, giving your accounts a steady supply of quality content.
Infographic design
Processes, comparisons and data turned into clear infographics, researched and checked against source, for reports, presentations, websites and social media.
Start a conversation
Share what you need produced and by when. You will get a clear view of what it takes and where your own team could carry part of it more cheaply.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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