Measurement and attribution
Marketing attribution starts from an awkward fact: before you can improve performance you have to be able to see it, and most businesses cannot. Enquiries arrive by phone and are never recorded, three platforms each claim the same sale, and nobody can say what a customer is actually worth over time.
The first job is the measurement layer: conversion tracking that matches how customers really reach you, call tracking where the phone matters, server side events where browser restrictions are losing data, and one reporting view where channels are compared on the same basis rather than on their own self reported numbers.
Then the work looks past the first sale. Cost per acquisition alone will tell you to stop doing the thing that brings your most valuable long term customers. Where you have the data, the target becomes what a customer is worth over their lifetime instead.
Services
Related to marketing attribution
Each one handled in the same studio, to the same standard.
Tracking and analytics
Analytics and conversion tracking set up around enquiries, calls and sales, with reporting that shows which marketing is actually producing customers.
Performance marketing
Marketing held to account: every rand tied to an enquiry, booking or sale, with budgets moved towards the channels that produce customers at a profit.
Conversion rate optimisation
Your website analysed to find where visitors drop off, with fixes and properly run tests that turn more of your existing traffic into enquiries and sales.
Lead generation
Lead generation measured on customers won, not form fills: the right audience, a simple way to enquire and a fast follow-up process that converts.
Marketing automation
Automated email and follow-up sequences for enquiries, abandoned baskets and slow-burning leads, so no opportunity is missed and your team saves time.
Google Ads management
Google Ads managed across Search, Shopping, Display and Performance Max, with costly defaults switched off and tracking tied to real enquiries.
Questions
Common questions
Why do our platforms report different numbers?
Because each one claims credit for any conversion it touched, using its own window and its own rules. Adding them up always overstates. One independent measurement layer is the only way to compare fairly.
Do we need call tracking?
If a meaningful share of your enquiries arrive by phone, yes. Otherwise your advertising is optimising towards the wrong half of your customers.
What is server side tracking?
Sending conversion data from your server rather than the visitor browser. It recovers a large share of events lost to browser and privacy restrictions.
How long does this take to set up?
Usually two to four weeks depending on how your site and phone systems are put together.
Start a conversation
Describe how you currently know which marketing is working. If the answer involves comparing three dashboards, that is the problem to fix first.
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