Email marketing
Email is the only audience you own. The platforms can change their reach overnight; a list you built yourself keeps working. It is also the channel most often ruined by sending too much to people who never asked.
The work
What email marketing involves
A list built properly
Consent recorded, sources tagged, and an easy way out. Bought and scraped lists damage your sending reputation for years and are not worth the short term volume. Growing a smaller list that opens beats a large one that does not.
Sending less, better
The work establishes what your audience will genuinely want to receive and at what interval, then holds to it. Most businesses improve their results by sending fewer, more considered emails rather than by increasing frequency.
Automated where it helps
Welcome sequences, abandoned basket reminders, post purchase follow up and re-engagement. These run quietly and typically produce more revenue than the campaigns everyone spends their time on.
Deliverability, which decides everything else
Authentication set up correctly, list hygiene maintained, inactive subscribers removed. A beautifully written email in a spam folder has failed, and most deliverability problems are structural rather than editorial.
Clients
Selected clients
Questions
Common questions
How often should we email?
Regularly enough to be recognised and rarely enough to be welcome. For most businesses that is monthly or fortnightly, and consistency matters more than frequency.
Can we buy a list?
No. It breaches data protection rules in the UK and EU and it damages your sending reputation, which affects the people who did opt in.
Which platform do you recommend?
Whatever suits your volume and your team. The common platforms are all supported, and nothing that is working will be moved.
Why are our emails going to spam?
Usually authentication that was never set up, or a list with too many inactive addresses. Both are fixable and both take a few weeks to recover from.
Services
Related to email marketing
Marketing automation
Automated email and follow-up sequences for enquiries, abandoned baskets and slow-burning leads, so no opportunity is missed and your team saves time.
Lead magnets
Guides, tools and templates worth exchanging an email address for, with a follow-up sequence that turns new subscribers into genuine enquiries.
Copywriting
Website, brochure and campaign copy that says something specific about your business, gets to the point early and gives readers a reason to get in touch.
E-commerce marketing
Online shop marketing that covers the whole path to purchase: product search visibility, shopping ads, stronger product pages, email and retargeting.
Lead generation
Lead generation measured on customers won, not form fills: the right audience, a simple way to enquire and a fast follow-up process that converts.
Content planning and production
An agreed content plan turned into finished articles, guides, case studies and product copy, delivered on schedule and in one consistent voice.
Start a conversation
Share the size of your list, how often you send and what your open rate looks like. You will get a clear answer on whether the problem is the list, the sending or the writing.
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