E-commerce marketing
An online shop that sells well is usually one where three unglamorous things are working at once: people can find the products, the product pages answer the questions that stop a purchase, and the checkout does not lose them at the last step.
All three are covered. Product feeds and category structure so search and shopping campaigns have something to work with. Product pages with proper photography, real specifications, delivery and returns stated plainly, and reviews. Then the checkout, where forced account creation and surprise delivery costs quietly account for most abandoned baskets.
On top of that sits the advertising and the retention: shopping and paid social to bring people in, retargeting and email to bring them back, and measurement that tells you what a customer is worth over time rather than only on their first order.
The work
What e-commerce marketing involves
Finding the right customers
Audiences are built from your own sales data, so advertising reaches people who resemble the customers already buying rather than broad interest categories.
Email that brings people back
Welcome, abandoned basket and post purchase sequences, written properly and sent at intervals your customers will tolerate.
Product pages search engines can read
Titles, descriptions, structured data and category pages set up so products appear for the searches people actually make.
Shopping and social advertising
Product feeds for Google Shopping and Meta catalogues kept accurate, with creative made for each placement rather than resized.
Retargeting with limits
People who viewed or abandoned are followed up for a sensible period, capped, and dropped once they buy.
One set of numbers
Measurement set up once across channels, so each one is judged on what it actually contributed to sales.
Services
Related to e-commerce marketing
Online shop systems
Online shops planned and built around how you operate, with stock, product updates, orders and accounts connected so the shop runs smoothly every day.
Google Shopping
Product feeds fixed and optimised, then Shopping campaigns structured and bid so your products appear for the searches most likely to buy.
Amazon advertising
Amazon listings strengthened first, then sponsored campaigns structured and managed to cut wasted spend and lower your cost per sale.
Conversion rate optimisation
Your website analysed to find where visitors drop off, with fixes and properly run tests that turn more of your existing traffic into enquiries and sales.
Email marketing
Email campaigns and automated sequences sent to a list you own, designed and written to be read, with deliverability managed so messages reach the inbox.
Product photography
Consistent product photography for online stores, catalogues and advertising, covering every angle, detail and in-use shot a buyer needs to decide.
Start a conversation
Share your traffic, your conversion rate and your average order value. Those three numbers usually show which of the three problems you actually have.
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