Page speed optimisation
A slow site loses people before it has said anything, and since Core Web Vitals became a ranking factor it loses positions too. The work measures what is actually slow, fixes the causes rather than the symptoms, and gives you numbers before and after.
The work
What page speed optimisation involves
Measuring the right thing
Lab scores are useful for diagnosis and useless as a target. Everything is based on field data, real visitors on real connections and devices, and on the metrics that describe what a person experiences: how soon the main content appears, how quickly the page responds, and whether it jumps about while loading.
Where the time usually goes
Images served far larger than they display, render blocking scripts, plugin bloat, unbatched database queries, fonts loading late and third party tags nobody remembers adding. On most WordPress sites, a handful of these account for nearly all of it.
Fixes that survive the next update
The preference is for changes that hold: correct image formats and sizing, caching configured properly, scripts deferred, unused code removed, and hosting matched to the traffic. Where a plugin is the problem, that will be said, even if replacing it is inconvenient.
Services
Related to page speed optimisation
Technical SEO
Crawling, indexing, site structure, speed and structured data fixed, so search engines can find, understand and trust every important page on your site.
Website SEO audits
A complete crawl of your website checked against how search engines work, returned as a ranked action list rather than a long report of warnings.
WordPress development
Custom WordPress websites built for speed and security, with an admin your team can use and full ownership of the site and its files handed over.
Website redesign
Existing websites redesigned without losing hard-won rankings, with content, URLs and redirects planned before launch so the new site performs from day one.
Responsive web design
Websites designed for phones first and tested on real devices, so every page is fast, readable and easy to use on any screen size.
Conversion rate optimisation
Your website analysed to find where visitors drop off, with fixes and properly run tests that turn more of your existing traffic into enquiries and sales.
Start a conversation
Send over the URL and the numbers will be run. If your site is already fast enough, you will be told so and will not have wasted anything but an email.
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