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Podcast production

Podcast production

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A podcast is a long commitment for an uncertain return, and most business podcasts stop after eight episodes. It works when there is a genuine reason for people to listen and someone willing to keep turning up. You will get an honest view on both before anything starts.

The work

What podcast production involves

Format before equipment

Who it is for, why they would choose it over everything else competing for the same half hour, how long it runs and how often. These decisions matter more than microphones, and they are usually settled last.

Production that removes the effort

Recording, editing, levelling, music, artwork and distribution to the platforms. The episode arrives ready to publish, because the shows that stop are the ones where publishing became somebody extra job.

Getting more than an episode out of it

Each recording also produces clips for social, a written summary for search, and quotes for email. That is where most of the marketing value sits, and it is normally left on the table.

Services

Related to podcast production

Video production

Video production

Brand, corporate and product films planned from a clear brief, shot and edited to a sensible budget and cut for every place the video will be seen.

Content marketing

Content marketing

Articles, guides and case studies built on the questions your customers actually ask, published and promoted so they bring in enquiries rather than sit unread.

Content planning and production

Content planning and production

An agreed content plan turned into finished articles, guides, case studies and product copy, delivered on schedule and in one consistent voice.

Social content production

Social content production

Photography, video, graphics and captions produced in efficient batches and made for each platform, giving your accounts a steady supply of quality content.

Copywriting

Copywriting

Website, brochure and campaign copy that says something specific about your business, gets to the point early and gives readers a reason to get in touch.

Digital PR

Digital PR

Stories built from data and expert comment that earn coverage and links from the publications your customers read and search engines trust.

Start a conversation

Share who would listen and who would present it. Those two answers decide whether this is worth doing at all.

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