Search engine marketing
Search engine marketing is buying visibility on the results page rather than earning it. It produces traffic the day it goes live, it stops the day you stop paying, and it is the fastest way to find out what people are actually willing to buy.
The work
What search engine marketing involves
Buying only the searches worth having
Most accounts spend a meaningful share of the budget on searches that were never going to convert. Tight account structure, disciplined match types and a negative keyword list that is actually maintained are what fix that, and they are ongoing work rather than a setup task.
Landing where the search is answered
Sending paid traffic to a general page wastes most of it. Each campaign needs to land somewhere that answers the exact query, and you will be told when the page rather than the bidding is why your cost per enquiry is high.
Questions
Common questions
How is SEM different from SEO?
SEM campaigns start with the right objectives, a narrowly defined audience, and thorough keyword research and ad placement.
What budget do we need?
For a Facebook marketing strategy that produces results, the whole conversion funnel is built, with detailed targeting and the right reach as the focus.
Who owns the account?
LinkedIn is used by 94% of marketers to promote their businesses. Well targeted, conversion-focused LinkedIn ads put businesses in front of the decision-makers in their industry.
How quickly will it work?
By targeting your potential audience using relevant and interesting ads, you will be able to build your brand with a personal twist.
Services
Related to search engine marketing
PPC management
Pay per click accounts managed every week: searches refined, bids adjusted, ads tested and wasted spend cut, with reporting you can check yourself.
Google Ads management
Google Ads managed across Search, Shopping, Display and Performance Max, with costly defaults switched off and tracking tied to real enquiries.
Microsoft Ads
Microsoft Advertising built from your Google account structure and managed on its own figures, reaching a smaller audience at a lower cost per click.
Google Shopping
Product feeds fixed and optimised, then Shopping campaigns structured and bid so your products appear for the searches most likely to buy.
SEO and SEM
Paid and organic search run as one programme, so paid data guides the SEO work and you stop paying for clicks you would already win organically.
Landing page design
Landing pages built around one offer and one action, matched to the advert or email that sends visitors there and designed to be tested and improved.
Start a conversation
Send over your current spend and cost per enquiry. You will see where the waste is before you commit to anything.
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