SEARCH ENGINE OPTIMISATION &
SEARCH ENGINE MARKETING
We know that each company is unique and has its own goals, so we create tailored solutions that will help them achieve their desired results. It’s important for us to ensure that the results can be recorded and measured accurately.
One of the first questions we ask when working on a project is “How will success be measured?” It’s important to let us know what your goals are upfront so we can put measures into place to track progress and measure success accordingly. We measure ours success on you achieving, maintaining or hopefully exceeding your goals.
The Difference Between SEO and SEM
The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.
Put another way:
Google’s search results are divided into two main categories: the paid search results and the organic search results.
The goal of SEO is to rank your website in the organic search results.
Our goal is to provide the best possible return on investment for your advertising campaigns. Using a scientific approach and principles of mathematics, user testing, and intelligent data analysis, our team strives to always be one step ahead in order to give you the best possible results.
Whether it’s an unsolvable issue with a particular campaign or simply building ourselves a new script around it, our main focus is always on getting you the results you want. In order to do this, our account management, reporting, and performance analysis takes into account every aspect of the campaign so that no two are ever the same. Additionally, in order to truly understand your business and offer solutions tailored specifically for you, our team takes the time to get to know you inside-out.
The goal of SEO is to rank your website in the organic search results.
Our goal is to provide the best possible return on investment for your advertising campaigns. Using a scientific approach and principles of mathematics, user testing, and intelligent data analysis, our team strives to always be one step ahead in order to give you the best possible results.
Whether it’s an unsolvable issue with a particular campaign or simply building ourselves a new script around it, our main focus is always on getting you the results you want. In order to do this, our account management, reporting, and performance analysis takes into account every aspect of the campaign so that no two are ever the same. Additionally, in order to truly understand your business and offer solutions tailored specifically for you, our team takes the time to get to know you inside-out.
SEO is where you focus 100% on ranking in the organic results. SEM is when you tap into both SEO and PPC in order to get traffic from search engines.
So yeah, SEM is a broad term that includes SEO and PPC. Which means that SEO falls “under” the umbrella category of SEM.
With that explanation out of the way, let’s get into some of the major differences between SEM and SEO.
SEO vs SEM: Main Features
SEO is the practice of continually optimizing a website in order to rank in the organic, non-paid search engine results pages (SERPs).
Google uses 200+ ranking signals in their algorithm. That said, SEO can be divided into four main subcategories: on-page SEO, off-page SEO, technical SEO and User Interaction Signals.
On-Page SEO: This is where you optimize your website around keywords that your target customer searches for in Google, Bing and other search engines. For example, one on-page SEO best practice is to include your main keyword in your title tag, meta description and webpage URL.