SEO services
Search rankings move slowly and for boring reasons: a site that is hard to crawl, pages competing with each other for the same term, content that answers a question nobody is asking, or a domain nobody has any reason to link to. Most SEO work is finding out which of those applies to you and then doing something unglamorous about it.
Progress is reported monthly against what was agreed, including the months where little moved. If search is not the right channel for what you sell, you will be told early rather than billed for a year of it.
Services
What Vanilla Rain can do for you
Each one handled in the same studio, to the same standard.
SEO strategy
A clear SEO plan showing which searches you can realistically win, which to leave, and the order to tackle the work for the best return on effort.
Technical SEO
Crawling, indexing, site structure, speed and structured data fixed, so search engines can find, understand and trust every important page on your site.
Website SEO audits
A complete crawl of your website checked against how search engines work, returned as a ranked action list rather than a long report of warnings.
SEO copywriting
Website pages written to rank and to persuade: one clear purpose per page, the language your customers search with and a structure that is easy to read.
Link building
Links earned from relevant, reputable sites through content worth citing and genuine outreach, with harmful links cleaned up to protect your rankings.
Conversion rate optimisation
Your website analysed to find where visitors drop off, with fixes and properly run tests that turn more of your existing traffic into enquiries and sales.
Local SEO
Google Business Profile, local listings, reviews and location pages managed together, so nearby customers find you in maps and local search.
International SEO
Multi-country sites structured correctly, with hreflang in place and keyword research done in each market, so the right version ranks in each country.
Page speed optimisation
Slow pages diagnosed and fixed at the cause, with Core Web Vitals measured before and after, so visitors stay and search rankings are not held back.
The work
What SEO services involve
Technical foundations
Crawling, indexing, site architecture, page speed and structured data. This is unglamorous and it is where most gains sit for sites that have grown without a plan. There is no point publishing more until search engines can read what is already there.
Content that matches real demand
The research establishes what people actually search for, maps it to pages, and those pages are written or rewritten so each one has a clear job. Where you have twenty pages fighting over the same term they are consolidated, which usually raises the survivor rather than losing the traffic.
Authority, earned rather than bought
Links come from being worth citing: original data, useful tools, genuine coverage and relationships in your sector. Links are never bought and networks are never used, because the recovery from a manual penalty costs more than the ranking was ever worth.
Questions
Common questions
How long before SEO works?
It depends on where the site starts and how competitive your terms are. Technical fixes tend to show first, once search engines have recrawled the site. Content and authority build more slowly, and the monthly reports show what moved and what did not.
Can you guarantee a position on Google?
No, and nobody can honestly promise one. Google decides rankings, and a guarantee usually means terms nobody searches for or tactics that put your domain at risk. What is committed to is the work: what will be done, in what order and how it will be reported.
Do we need to keep paying every month?
Not always. Search rewards steady work, so most engagements run monthly, but fixing the technical foundations or restructuring the content can also be done as a one-off project, and some sites need nothing more. You will be told which applies.
Is SEO better than paid advertising?
They do different jobs. Paid search buys visibility immediately and stops when the spending stops, while SEO builds more slowly and keeps working. Most businesses are best served by both, with paid data showing which terms are worth the organic effort. SEO and SEM covers running the two together.
What do you need from us?
Access to the website, Google Search Console and analytics, and a conversation about which products or services matter most commercially. The rest comes out of the audit.
Will you work with our existing developer?
Yes. Technical recommendations are written so your developer can act on them without translation, or the changes can be made directly if you prefer. You keep full control of the site throughout.
Do you buy links?
No. Links are earned by publishing things worth citing and through genuine relationships in your sector, never bought or traded through networks.
What if our site is brand new?
Then the foundations can be right from the start: a structure that matches how people search, pages that each have one clear job, and the technical setup checked before launch. A new domain takes time to earn trust, so paid search is often worth running alongside while the organic work builds.
Start a conversation
Share what you sell and where you want to be found. You will get a clear answer on whether search is the right channel for it, and what realistic progress looks like.
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