Social listening and competitor monitoring
Most brands find out something has gone wrong from a complaint that has already gathered replies, or find out a competitor has moved from a client asking why. Listening properly means both are visible while they are still small.
Work covers mentions of the brand across social and review platforms, sentiment on anything that starts to move, and a standing watch on named competitors: what they post, what they promote, and where they are gaining ground.
This is reported alongside the rest of campaign performance rather than as a separate export nobody reads. What is found feeds the content calendar and the account team directly, so a pattern noticed on Monday can change what goes out on Thursday.
Share which conversations and which competitors actually matter to the business. You will get a clear picture of what a proper watch on them involves.
Services
Related to social listening
Each one handled in the same studio, to the same standard.
Social media management
Your social accounts run for you: content planned a month ahead, posts published on schedule, comments answered promptly and results reported monthly.
Social media strategy
A social strategy that settles the platforms, audience, subjects and sign-off, so every post has a purpose and the accounts can be run without guesswork.
Digital PR
Stories built from data and expert comment that earn coverage and links from the publications your customers read and search engines trust.
Content strategy
A content plan your team can sustain: topics drawn from real customer questions, a realistic publishing schedule and clear measures of what is working.
Marketing management
Senior marketing management on a retained basis: the plan, the budget and the suppliers owned and run, without the cost of a full-time hire.
Social media marketing
Social media run properly: strategy, content, publishing, community management and paid campaigns, on fewer platforms and to a plan you approve first.
Start a conversation
Describe what you are trying to achieve and what is currently in the way. You will get a straight answer on where to start, and whether Vanilla Rain is the right fit.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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