Social media management
Running an account well is a weekly discipline rather than a creative act: planning ahead, producing on time, replying quickly, and noticing what worked. Accounts are run on that basis for businesses who would rather not build the habit in house.
The work
What social media management involves
Planned ahead, not scrambled
The work runs to a content calendar agreed a month at a time, which leaves room to react to anything topical without the whole month depending on it. Everything is scheduled, and you see it before it goes out.
Replies within a sensible time
Comments and messages are answered within agreed hours, in an agreed tone, with anything needing your expertise passed to you rather than guessed at. Speed of reply does more for a small account than the posts do.
Monthly reporting you will read
One page: what went out, what performed, what was learned and what will change. Not a forty page export of platform metrics.
Services
Related to social media management
Social content production
Photography, video, graphics and captions produced in efficient batches and made for each platform, giving your accounts a steady supply of quality content.
Social media strategy
A social strategy that settles the platforms, audience, subjects and sign-off, so every post has a purpose and the accounts can be run without guesswork.
Social media graphic design
Social posts, adverts and templates designed for the phone, sized for every platform format and built so your own team can keep producing on-brand content.
Social listening and competitor monitoring
Ongoing monitoring of brand mentions, sentiment and competitor activity, reported with clear actions so you respond early and plan with better information.
Social media advertising
Paid campaigns on Meta, LinkedIn and TikTok with creative made for each platform, used to build demand and reach new customers at a controlled cost.
Social media marketing
Social media run properly: strategy, content, publishing, community management and paid campaigns, on fewer platforms and to a plan you approve first.
Start a conversation
Share how many accounts you have and how much time they currently take somebody. You will get a clear view of what handing them over would cost.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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