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Home | Dig­i­tal Services | Web Track­ing and Analytics 

WHAT IS WEB TRACKING & ANALYTICS

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Web­site track­ing is the prac­tice of col­lect­ing and analysing spe­cif­ic user behav­ior on your web­site such as what source they came from, what pages they vis­it­ed, how long they were on your site, and what, if any, action the user took.

We use this to derive user intent, to see what our mar­ket is look­ing for and as a tool to dri­ve our mar­ket­ing and sales conversions.

Track­ing and data col­lec­tion takes the guess­work out of web­site mar­ket­ing, we use mar­ket data to guide our focus on prod­ucts or ser­vices that peo­ple are inter­est­ed in and want to pay for.

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