Tracking and analytics
Most tracking and analytics setups answer the wrong question accurately. They count sessions and bounce rates while nobody can say how many enquiries the website produced last month or where they came from.
Tracking is set up around the things that actually matter to your business: enquiries, calls, form completions, bookings, sales and their value. That means Google Analytics 4 and Tag Manager configured properly, conversion tracking that matches how customers really reach you, and server side tracking where browser restrictions are losing you data.
Then comes reporting you will actually look at. One dashboard with the numbers that matter, and a monthly note explaining what changed and why. Not a forty page automated export nobody opens.
What you already have is checked too, which frequently turns up double counted conversions, filters that were never applied, and a tag from an agency you stopped working with in 2021 still firing on every page.
Services
Related to tracking and analytics
Measurement and attribution
Tracking and attribution set up across every channel, phone calls included, so you know which marketing produces customers and what each one is worth.
Performance marketing
Marketing held to account: every rand tied to an enquiry, booking or sale, with budgets moved towards the channels that produce customers at a profit.
Conversion rate optimisation
Your website analysed to find where visitors drop off, with fixes and properly run tests that turn more of your existing traffic into enquiries and sales.
Google Ads management
Google Ads managed across Search, Shopping, Display and Performance Max, with costly defaults switched off and tracking tied to real enquiries.
Marketing automation
Automated email and follow-up sequences for enquiries, abandoned baskets and slow-burning leads, so no opportunity is missed and your team saves time.
Retargeting
Retargeting set up by what visitors did on your site, with frequency caps and exit rules that turn return visits into sales without annoying anyone.
Start a conversation
Provide access to your analytics and you will see what it is currently measuring and what it is missing.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
Services
Studio
Contact
All content is copyright of Vanilla Rain Creative cc, Reg No: 2007/087865/23. Copyright © 2026. All trademarks and original material are the property of their respective owners and authors. All rights reserved. Terms, conditions, features, support, pricing and service options are subject to change.