Website redesign
Redesigning a site that already works is more delicate than building a new one. There are rankings to protect, URLs people have bookmarked, content that earns more than anyone realises, and a team who liked the old admin screens. Sites are redesigned without throwing away what was already earning.
The work
What a website redesign involves
Finding out what is worth keeping
The review covers which pages bring traffic, which bring enquiries, and which have links pointing at them from elsewhere. Those get protected. It is common to find that a page nobody in the business rates is the one doing most of the work.
Redesigning around the problem
A redesign is worth doing when something specific is wrong: the site is slow, unusable on a phone, impossible to update, or sending people the wrong way. That problem is named first, because a redesign that is only a change of taste tends to reintroduce the same faults in a new colour.
Launching without losing ground
Every old URL is mapped to a new one, redirects are in place on day one, and analytics and tracking carry over. The first fortnight after launch is watched closely, because that is when anything missed shows up in the numbers.
Services
Related to website redesign
Website design and development
Websites designed and built in one place, so the approved design is delivered in full, launched properly and easy for your own staff to manage.
Technical SEO
Crawling, indexing, site structure, speed and structured data fixed, so search engines can find, understand and trust every important page on your site.
UI and UX design
Apps, platforms and websites designed around their users: clear journeys, intuitive interfaces and developer-ready designs that make products easy to use.
CMS web design
Websites built on a content management system your team can use, with an admin designed for editors and training so everyday updates do not need a developer.
Responsive web design
Websites designed for phones first and tested on real devices, so every page is fast, readable and easy to use on any screen size.
Page speed optimisation
Slow pages diagnosed and fixed at the cause, with Core Web Vitals measured before and after, so visitors stay and search rankings are not held back.
Start a conversation
Describe what is wrong with the site you have. You will get a clear answer on whether it needs redesigning or repairing, including when repairing is the better value.
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