Marketing and advertising
Advertising is planned and produced across print, outdoor, digital and broadcast, together with the marketing thinking that decides what the advertising should say. Those two are usually bought separately, which is why so much advertising is well made and pointed at nothing.
The work
What marketing and advertising involves
Deciding the message before the medium
The useful questions come first: who is this for, what do they currently believe, and what single thing would change their mind. Media choice follows from that. Reversing the order produces campaigns that fill a booking rather than move anything.
Services
Related to marketing and advertising
Print advertising
Print adverts for trade titles, local press and specialist magazines, designed as a consistent series and supplied to every publication’s specification.
Advertising production
Approved campaigns turned into files every supplier can use, with each size, format and specification built and checked so nothing is lost at the final step.
Digital advertising
Search, social, display and video advertising planned around how your customers buy, managed weekly and reported on cost per enquiry, not impressions.
Social media advertising
Paid campaigns on Meta, LinkedIn and TikTok with creative made for each platform, used to build demand and reach new customers at a controlled cost.
Creative direction
One idea carried through a whole campaign, from photography and film to layout and media, with every supplier directed so the result feels deliberate.
Marketing management
Senior marketing management on a retained basis: the plan, the budget and the suppliers owned and run, without the cost of a full-time hire.
Start a conversation
Share what you are trying to achieve and what you have to spend. You will get a clear answer on whether advertising is the right answer and what it would need to say.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
Services
Studio
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