Packaging for a new Slush Puppie ice pop, a product line for a brand well known to cinema audiences in South Africa.
The pack had fixed constraints: it had to run on an existing ice lolly production line at a set size, and print costs had to come down compared with previous packaging. Within those limits it still needed to stand out in a freezer and be recognised instantly as Slush Puppie.
The design was developed through concept mock-ups, then the final artwork was prepared for print production.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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