Brand development
Brand development is the work before the design: deciding what the business stands for, who it is for, what it promises and how it differs from the three companies quoting against it. Get that wrong and the identity is decoration on an unclear proposition.
It runs as a short, structured piece of work. Interviews with your people and, where possible, your customers. A look at what your competitors claim, which is usually more revealing about the gaps than about them. Then a positioning that can be defended, written plainly enough to be argued with.
The output is a proposition, an audience definition, the messages that support them and a tone of voice. It is written to be used by whoever writes your next tender, advertisement or job listing, not to sit in a folder.
If your team would give three different answers to what the business is for, that is the problem worth solving first. Describe where you are and you will get a suggestion on where to start.
Services
Related to brand development
Brand identity design
A complete identity system: logo, typefaces, colour, photography style and layout rules, with guidelines that keep every future piece unmistakably yours.
Logo design
Logos designed to work everywhere, from a favicon to a building sign, supplied as a full set of versions and file formats with clear rules for using them.
Rebranding
Rebrands planned around what to keep and what to change, with the new identity rolled out across every touchpoint without a long, confusing half-changed period.
Brand management
Ongoing custody of your brand: guidelines, templates and a check on everything that goes out, so it stays consistent as the team and its suppliers grow.
Copywriting
Website, brochure and campaign copy that says something specific about your business, gets to the point early and gives readers a reason to get in touch.
Corporate identity design
Identity systems for larger organisations: mark, typography, colour, templates, signage rules and guidelines that keep every division consistent.
Start a conversation
Describe what you are trying to achieve and what is currently in the way. You will get a straight answer on where to start, and whether Vanilla Rain is the right fit.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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