Creative direction
Creative direction is holding a single idea steady across everything a campaign touches: the photography, the writing, the film, the layout, the media it runs in and the people producing each part. It is the difference between a campaign and a collection of assets.
The strategy becomes a creative platform: the idea, what it looks and sounds like, and the rules that let other people execute it without diluting it. The work is then directed as it is produced, whether by Vanilla Rain, your team or a third party.
Where a project involves several suppliers, creative direction is most useful in the gaps between them, because that is where the failures happen rather than inside any one of them.
Services
Related to creative direction
Art direction
A visual direction set before the shoot or design begins, then held across photography, design and film so the whole campaign looks like one piece of work.
Marketing and advertising
Campaign strategy and advertising produced across print, outdoor, digital and broadcast, so the message is decided first and every medium carries it.
Copywriting
Website, brochure and campaign copy that says something specific about your business, gets to the point early and gives readers a reason to get in touch.
Video production
Brand, corporate and product films planned from a clear brief, shot and edited to a sensible budget and cut for every place the video will be seen.
Advertising production
Approved campaigns turned into files every supplier can use, with each size, format and specification built and checked so nothing is lost at the final step.
Brand development
Defines what the business stands for, who it serves and why it is the better choice, so the identity, the website and the sales team all tell the same story.
Start a conversation
Share what you are planning and who is involved. You will get a clear view of where the idea is likely to come apart and what it takes to hold it together.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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