Catalogue design
A catalogue has to be navigated, not read. Somebody arrives looking for one product and needs to find it, understand it and know what to order in under a minute. Everything else is secondary to that.
Catalogues are designed around that job: a clear structure, consistent product entries so the eye learns the pattern, specifications that are actually legible, and a contents and indexing system that works for the way your customers search rather than the way your range is organised internally.
Long catalogues are built on styles and master pages so a price change or a discontinued line does not mean rebuilding the document. Where the data exists in a spreadsheet or a product system, the layout is set up to take it directly, which removes the retyping and the errors that come with it.
Print ready artwork to your printer specification and a digital version are produced at the same time, so the two do not drift apart between editions.
Catalogue design
Selected work
A selection of recent projects. The full portfolio has more.
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Selected clients
Questions
Common questions
How long does a catalogue take?
You can easily update your catalogue and make changes, you are not sitting with hundreds of outdated printed copies, Any device with an internet connection, including smartphones, tablets, and blogs has instant access to your PDF catalogue.
Can it be updated without redesigning it?
You can easily update your catalogue and make changes, you are not sitting with hundreds of outdated printed copies, Any device with an internet connection, including smartphones, tablets, and blogs has instant access to your PDF catalogue.
Do you handle the photography?
Catalogues allow your consumers to learn more about your entire product line offline. Business-to-consumer catalogues are handled end to end, from design through to production.
Print or digital?
Catalogues allow your consumers to learn more about your entire product line offline. Business-to-business catalogues are handled end to end, from design through to production.
Can it link to our website?
A brochure can easily share your key messages or may be used to introduce a new product or service. You do not have to resort to leaving a telephone book sized catalogue behind.
What if our product data is a mess?
More than 20 years of catalogue design, for businesses in South Africa and abroad.
Services
Related to catalogue design
Online catalogue systems
One central product database feeding your website, price lists and printed catalogues, so product information is updated once and stays accurate everywhere.
Product photography
Consistent product photography for online stores, catalogues and advertising, covering every angle, detail and in-use shot a buyer needs to decide.
Retouching and image manipulation
Product retouching, clipping, colour matching and composites finished to a brand standard, so every image in a range looks consistent and ready to use.
Print design
Brochures, flyers, posters and printed collateral designed and prepared for the press, with colour, folds and finishes checked so the print run matches the proof.
Desktop publishing
Manuals, reports, price lists, tenders and technical documents set up properly, so long documents stay consistent and late changes never break the layout.
Magazine design and layout
A magazine design system with grids, type and templates that work with real content, and issue-by-issue layout that goes to print on time.
Start a conversation
Share how many products the catalogue covers and how often the range changes. That decides whether you need a designed document or a system behind it.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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