Corporate identity design
A corporate identity is the system that makes a large organisation look like one organisation: the mark, the typefaces, the palette, the document and presentation templates, the signage rules and the guidelines that hold it together across departments who never speak to each other.
The work
What corporate identity design involves
Designed for the way it will be used
Identities fail at the edges: the accounts team producing an invoice, a regional office ordering signage, an agency building an advert. The system is designed and tested against those real uses rather than a set of showpieces.
Guidelines people will actually follow
Short, specific and full of examples of correct use rather than only prohibitions, with the templates and assets in one place people can reach. A guideline document nobody can find is the same as no guideline at all.
Corporate identity design
Selected work
A selection of recent projects. The full portfolio has more.
Clients
Selected clients
Services
Related to corporate identity design
Logo design
Logos designed to work everywhere, from a favicon to a building sign, supplied as a full set of versions and file formats with clear rules for using them.
Brand identity design
A complete identity system: logo, typefaces, colour, photography style and layout rules, with guidelines that keep every future piece unmistakably yours.
Rebranding
Rebrands planned around what to keep and what to change, with the new identity rolled out across every touchpoint without a long, confusing half-changed period.
Company document design
Proposals, tenders, policies and reports designed as templates your team can use, so every document carries the same professional standard as the business.
Presentation design
Pitch, investor, board and conference decks designed for clarity, with data redrawn so the point is obvious, supplied as editable PowerPoint or Keynote files.
Signage design and production
Interior, exterior and wayfinding signage designed to be read at a distance and in poor light, with production files prepared for your signmaker.
Start a conversation
Share how many people produce material under your identity and how they currently get the assets. That reveals more about what you need than the design brief does.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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