Packaging design
Packaging is the only piece of design most customers hold in their hands, and it is judged in about three seconds on a shelf next to competitors doing the same thing. It also has to survive a production process with real tolerances, real materials and real legal requirements.
Packaging is designed from the structure outwards: the dieline, the material, the print process and the finish, then the artwork that sits on it. Working that way means the design that gets approved is one that can actually be made at the price you were quoted.
The requirements that catch people out late are handled too: barcodes, ingredient and allergen panels, recycling marks, weights and measures, multi language variants and the space each of them needs. And print ready artwork is supplied to the converter specification, with proofs checked before the run.
Services
Related to packaging design
Product photography
Consistent product photography for online stores, catalogues and advertising, covering every angle, detail and in-use shot a buyer needs to decide.
Print design
Brochures, flyers, posters and printed collateral designed and prepared for the press, with colour, folds and finishes checked so the print run matches the proof.
Brand identity design
A complete identity system: logo, typefaces, colour, photography style and layout rules, with guidelines that keep every future piece unmistakably yours.
Logo design
Logos designed to work everywhere, from a favicon to a building sign, supplied as a full set of versions and file formats with clear rules for using them.
Retouching and image manipulation
Product retouching, clipping, colour matching and composites finished to a brand standard, so every image in a range looks consistent and ready to use.
Catalogue design
Product catalogues structured so buyers find the right item, understand it and know what to order, with consistent layouts across hundreds of product lines.
Start a conversation
Send over the product, the format and the printer specification if you have one. You will get a clear view of what the design needs to account for and what it will cost.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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