Instagram advertising
Instagram is a visual platform where the advertising has to meet the standard of the feed around it. If your creative looks like a banner it will be scrolled past, whatever you spend. The content is produced for the platform and the campaigns run behind it.
The work
What Instagram advertising involves
Made for the placements you are buying
Feed, Stories, Reels and Explore behave differently and need different assets. Vertical video shot for Reels performs where a cropped landscape advert does not, and the difference is usually larger than any targeting change.
Where it works hardest
Considered visual purchases: interiors, food and drink, fashion, hospitality, property, anything where seeing it is most of the decision. For products that need a specification sheet, it works better as a first touch than a closer.
Creators and brand content
Advertising through a creator account, with permission, usually outperforms the same message from a brand account. The permissions, the briefing and the measurement are handled as part of it rather than treated as a separate exercise.
Questions
Common questions
Do we need a big following first?
No. Advertising reach does not depend on your follower count, although a credible profile helps people who click through decide.
Is video essential?
Increasingly, yes, particularly for Reels placements. Still images still work in feed but they reach less of the available inventory.
How is this different from Facebook advertising?
It is the same advertising system with a different audience and different creative expectations. Usually both run, and the placements find their level.
Can we use our existing photography?
Sometimes, cropped properly. Product and campaign photography shot for print rarely works uncropped and almost never works in vertical.
Services
Related to Instagram advertising
Facebook and Instagram advertising
Meta campaigns with creative made for the feed and audiences built from your own customer data, structured so the platform finds more of the right people.
Paid social media
Paid social campaigns across Meta, LinkedIn and TikTok, with audiences built on evidence and creative made for the feed, managed to a clear cost per result.
Social media graphic design
Social posts, adverts and templates designed for the phone, sized for every platform format and built so your own team can keep producing on-brand content.
Social content production
Photography, video, graphics and captions produced in efficient batches and made for each platform, giving your accounts a steady supply of quality content.
TikTok advertising
TikTok campaigns built on native creative made for the platform, produced in enough variety to find what works and managed against clear results.
Product photography
Consistent product photography for online stores, catalogues and advertising, covering every angle, detail and in-use shot a buyer needs to decide.
Start a conversation
Share what you sell and your current creative. You will get a clear answer on whether Instagram is the right place for it before you spend anything.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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