Looking to get the most out of your Twitter marketing efforts? Work with a team of experienced Twitter advertising specialists.
Twitter is a powerful marketing tool that can be used by businesses to reach out to a wide audience quickly and easily. With its concise format, Twitter is perfect for sharing key information with your followers. Additionally, Twitter boasts a large pool of active users, including a high percentage of young adults in the UK – making it an ideal platform for marketing your products and services.
When launching a Twitter marketing campaign, it is important to partner with an experienced agency who can help you create targeted ads and strategies that will get results. The right team will understand how to best utilise Twitter to achieve your goals. Contact us today to learn more about what we can do for you.
What makes Twitter marketing so effective?
There are many reasons to advertise on Twitter. With millions of users from all over the world, it provides a massive potential audience for marketers. But that’s not the only reason advertising on Twitter is a good idea. Additional benefits include the following:
Reaching All Audiences
If you’re looking to reach a wider audience with your social media marketing campaigns, don’t overlook the value of Twitter. Though Facebook may have more users overall, Twitter offers opportunities to engage with demographic groups that might be harder to reach on other platforms. For example, a higher percentage of 20 – 40 year old users can be found on Twitter than Facebook. The same is true for college-educated users. So by expanding your marketing efforts to include Twitter, you can make sure you’re reaching the widest possible audience.
Reaching Active Buyers
53% of Twitter users are the types of people more likely than others to buy new products soon after they’re released.
Additionally, statistics show that 80% of Twitter users qualify as “affluent millennials.” By advertising on Twitter, you’re reaching users who have money to spend.
Getting in on a Growing Trend
Twitter reported that ad engagement rose by 23% in Q3 of 2021. This trend of increased engagement appears to be continuing.
Surveys reveal 79% of Twitter users like using the platform to discover “what’s new.” This is why Twitter is sometimes referred to as “the number one platform for discovery.”
Boosting Odds of Engagement
Research indicates the average Twitter user will engage with a Twitter ad 26% longer than they typically will on other social media platforms.
Making the Right Impression
Surveys show that consumers (particularly young consumers) are becoming increasingly annoyed with branded marketing content intruding on certain areas of their lives. Marketers need to consider how they can reach potential customers without coming across as excessively “salesy.”
Fortunately, 93% of Twitter users are actually open to the presence of brands on the platform. Twitter is a unique online environment where users not only accept, but often embrace marketing content.
As this graph of monetizable daily active users worldwide shows, Twitter’s popularity is also consistently on the rise.
Our Twitter advertising process
Step 1: Discussion & Research
We want to understand your brand, your goals, and your past marketing campaigns from the start. This is key to developing an optimal Twitter ad campaign. That’s why we begin the process of planning one with thorough discussions and research.
Step 2: Development
Developing the actual ads and campaign content is the next step. Once we have a bulletproof strategy in place, we get to work implementing it.
Step 3: Monitoring Your Twitter Ads
We develop strategies that succeed. However, with Twitter ad campaigns, there’s always room for potential improvement. We look for ways to maximize your ROI by monitoring your Twitter ads’ performance to find out which ads and strategies are most effective.
Step 4: Refining Your Twitter Campaign
Based on what we learn from monitoring your Twitter ads, we adjust the campaign in whatever manner is necessary.
Step 5: Reporting Data
We don’t keep our clients out of the loop when we run their Twitter advertising campaigns. We share all relevant data, helping you thoroughly understand how your company has benefited from partnering with us.
The Promoted Trends feature allows marketers to “take over” a particular trending topic for 24 hours. Their Promoted Tweet will be at the top of the feed when users click on the link in the list of trending topics.
Branded accounts Twitter will suggest to users who don’t currently follow them, but may find them interesting.
Individual Tweets advertisers can promote to increase their likelihood of being seen by target customers.