YouTube advertising
YouTube sells attention in a way no other platform does: people arrive intending to watch something. That makes it the best place to explain a product properly, and the worst place to run a fifteen second advert that could have been a banner.
The work
What YouTube advertising involves
The first five seconds decide everything
Most viewers can skip, and most will. The creative says who it is for and why they should stay before the skip button appears, then earns the rest of the time rather than assuming it.
Targeting by intent, not just demographics
Custom audiences built from what people have recently searched for, the channels and videos they watch, and your own remarketing lists. Placement level targeting on specific channels usually beats broad interest categories.
Measuring beyond the last click
Video rarely converts on the click. Measurement covers view through conversions, branded search volume while campaigns run, and what happens to conversion rates on the rest of your advertising.
Questions
Common questions
How long should the video be?
Long enough to make one point properly. Fifteen to thirty seconds for awareness, longer for anything that needs demonstrating, and the length matters far less than the opening.
Do we need to make the video?
You need something made for the format. It can be produced for you, or built from footage you already have if it can carry a proper opening.
Is it expensive?
Cost per view is low. Cost per conversion depends entirely on the creative, which is why most of the effort goes there.
Can we target competitors audiences?
You can target the topics and channels their customers watch, and in many cases their own channels as placements.
Services
Related to YouTube advertising
Video production
Brand, corporate and product films planned from a clear brief, shot and edited to a sensible budget and cut for every place the video will be seen.
Google Ads management
Google Ads managed across Search, Shopping, Display and Performance Max, with costly defaults switched off and tracking tied to real enquiries.
Display advertising
Display campaigns with chosen placements and creative built for every ad size, used to build recognition and bring back interested visitors without waste.
Retargeting
Retargeting set up by what visitors did on your site, with frequency caps and exit rules that turn return visits into sales without annoying anyone.
Motion design and animation
Animated logos, explainer sequences, kinetic type and social video, designed to your brand and cut to the length and format each platform needs.
Social media advertising
Paid campaigns on Meta, LinkedIn and TikTok with creative made for each platform, used to build demand and reach new customers at a controlled cost.
Start a conversation
Describe what you would want to explain and to whom. You will get a clear answer on whether it is worth producing for YouTube and what that would involve.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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