TikTok advertising
TikTok punishes repurposed advertising more than any other platform. Content made for television or for Instagram is recognised and skipped in the first second. It rewards work made natively, and that is the only way it is run here.
The work
What TikTok advertising involves
Made for the platform, not adapted to it
Vertical, sound on, a hook in the first second, and a pace that matches what sits around it. Production is specific to TikTok, including creator led formats, rather than recutting an existing asset and hoping.
Volume of creative, not volume of targeting
Performance here comes from testing many pieces of creative quickly and putting budget behind the few that hold attention. The audience tools matter far less than they do elsewhere, and over targeting actively hurts.
Knowing whether your customers are there
The audience is broader than its reputation but it is not everybody. The first step is looking at what you sell, and if the answer is no, you will be told, which is a common and reasonable outcome.
Tracking and attribution
The pixel and the events API are installed, and direct and branded search traffic is checked while campaigns run, because last click reporting understates this channel consistently.
Services
Related to TikTok advertising
Social content production
Photography, video, graphics and captions produced in efficient batches and made for each platform, giving your accounts a steady supply of quality content.
Paid social media
Paid social campaigns across Meta, LinkedIn and TikTok, with audiences built on evidence and creative made for the feed, managed to a clear cost per result.
Video production
Brand, corporate and product films planned from a clear brief, shot and edited to a sensible budget and cut for every place the video will be seen.
Instagram advertising
Instagram ads designed for Feed, Stories and Reels, with creative that matches the content around it and campaigns aimed at the right audience.
YouTube advertising
YouTube campaigns with video built to hold attention in the first five seconds, targeted by intent and measured on what viewers do next.
Social media graphic design
Social posts, adverts and templates designed for the phone, sized for every platform format and built so your own team can keep producing on-brand content.
Start a conversation
Share what you sell and who buys it. You will get a clear answer on whether TikTok is worth producing for, and if it is, what the creative would need to be.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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