Link building
Links are still how search engines decide whether anyone outside your company thinks you are worth reading. They are also the easiest part of SEO to do badly, and a bought link network is a liability that outlives whoever sold it to you. Links are earned slowly and the record is kept clean.
The work
What link building involves
Something worth linking to
The reliable way to get a link is to publish something a journalist, supplier or trade body would reference on its own merits. Original data from your own business, a genuinely useful tool, a clear explanation nobody else has written. The work starts with finding what you already have that qualifies.
Outreach that is not spam
A small number of relevant sites are approached with a real reason to care, rather than mailing a thousand and hoping. Fewer, better placements in publications your customers actually read are worth more than volume, and they do not leave a footprint you later have to disavow.
Cleaning up what is already there
If someone has built links for you before, the profile is audited, the toxic and the paid are found, and they are dealt with. Unlinked mentions are chased too, which is the cheapest link acquisition available and is nearly always sitting untouched.
Questions
Common questions
Do you buy links?
No. Paid link schemes breach search engine guidelines and the penalty, when it arrives, costs far more than the links were worth. If you have bought links before, cleaning them up is part of the work.
How many links do we need?
It depends entirely on who you are competing with. The starting point is the link profiles of the pages currently ranking for your terms, rather than a quoted number.
How long does it take?
Earned links arrive irregularly. A realistic programme is measured in quarters, not weeks, and the compounding effect is what makes it worth doing.
Can you guarantee placements?
What can be guaranteed is the work and the approach. Anyone guaranteeing a specific publication is either paying for it or has not spoken to the publication.
Services
Related to link building
Digital PR
Stories built from data and expert comment that earn coverage and links from the publications your customers read and search engines trust.
SEO strategy
A clear SEO plan showing which searches you can realistically win, which to leave, and the order to tackle the work for the best return on effort.
SEO copywriting
Website pages written to rank and to persuade: one clear purpose per page, the language your customers search with and a structure that is easy to read.
Website SEO audits
A complete crawl of your website checked against how search engines work, returned as a ranked action list rather than a long report of warnings.
Local SEO
Google Business Profile, local listings, reviews and location pages managed together, so nearby customers find you in maps and local search.
Content marketing
Articles, guides and case studies built on the questions your customers actually ask, published and promoted so they bring in enquiries rather than sit unread.
Start a conversation
Share your domain and your sector and you will see what your current link profile looks like next to the sites outranking you.
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