SEO copywriting
SEO copywriting is writing that a person wants to read and a search engine can understand. Those two goals conflict far less often than the industry pretends, and where they do, the reader wins. Pages are written and rewritten to rank without sounding like they were written to rank.
The work
What SEO copywriting involves
One page, one job
Each page answers one question for one kind of reader. That is what search engines reward and it is also what stops your own site competing with itself. Where you have four pages circling the same subject, they are usually merged into one better page and the rest redirected.
Structure a reader can skim
Headings that describe what is underneath, short paragraphs, the answer near the top and the detail below it. Most people read the first two lines and decide. Writing for that behaviour also happens to produce the structure search engines use to pull out featured answers.
Questions
Common questions
Will the copy read like it was written for robots?
No. Keyword stuffing stopped working years ago and now reads as a signal of low quality. The writing is for the reader, with the search research deciding what a page covers, not how it sounds.
How long should a page be?
As long as it takes to answer the question properly. Long pages rank because they answer more, not because of the word count, and padding a thin page to hit a target makes it worse.
Do you rewrite existing pages or only write new ones?
Both, and rewriting is usually better value. An existing page already has some history and links, and improving it tends to move faster than starting a new one from nothing.
How quickly will rankings change?
Expect weeks rather than days, and longer in competitive sectors. Better to say that in advance than to have you judge the work at the wrong point.
Services
Related to SEO copywriting
Copywriting
Website, brochure and campaign copy that says something specific about your business, gets to the point early and gives readers a reason to get in touch.
Content planning and production
An agreed content plan turned into finished articles, guides, case studies and product copy, delivered on schedule and in one consistent voice.
Content strategy
A content plan your team can sustain: topics drawn from real customer questions, a realistic publishing schedule and clear measures of what is working.
SEO strategy
A clear SEO plan showing which searches you can realistically win, which to leave, and the order to tackle the work for the best return on effort.
Link building
Links earned from relevant, reputable sites through content worth citing and genuine outreach, with harmful links cleaned up to protect your rankings.
Content marketing
Articles, guides and case studies built on the questions your customers actually ask, published and promoted so they bring in enquiries rather than sit unread.
Start a conversation
Send over a page that should be ranking and is not. The opening will be rewritten so you can see what would change and why.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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