SEO strategy
Strategy is deciding what not to do. Most sites are trying to rank for terms they will never win, while ignoring the ones they could own within a year. The work sorts out which is which for your business and sets out the order to tackle them in.
The work
What an SEO strategy involves
Where you can realistically win
The research covers the terms your customers use, the sites currently ranking for them, and the gap between those sites and yours in content and authority. Some of that gap closes in months and some of it does not close at all. Knowing which is which is most of the value.
A plan with an order to it
The output is a prioritised roadmap: which pages to write, which to merge, which technical work to do first, and what to measure. It is written so your team can execute it independently, and it marks which parts genuinely need an agency.
Questions
Common questions
Is strategy separate from doing the work?
Yes. The strategy stands on its own and you can hand it to any agency or an in house team. Delivery is quoted for separately.
How far ahead should a strategy look?
Twelve months, reviewed quarterly. Search changes often enough that a three year plan is fiction, and often enough that an unreviewed plan goes stale.
Do we need to publish constantly?
No. Publishing volume for its own sake creates thin pages that compete with each other. Fewer, better pages, properly maintained, outperform a high output schedule for most businesses.
What if we are in a very competitive sector?
Then the honest answer is usually to go narrower first, win the specific terms nobody large is bothering with, and build from there.
How do you measure it?
Enquiries and revenue where they can be attributed, rankings and traffic where they cannot. Reporting runs against the plan, including the parts that did not work.
What do you need from us?
Access to Search Console and analytics, plus a clear view of which products or services matter most commercially. Without that, a strategy can win rankings for things that do not sell.
Services
Related to SEO strategy
Website SEO audits
A complete crawl of your website checked against how search engines work, returned as a ranked action list rather than a long report of warnings.
Technical SEO
Crawling, indexing, site structure, speed and structured data fixed, so search engines can find, understand and trust every important page on your site.
SEO copywriting
Website pages written to rank and to persuade: one clear purpose per page, the language your customers search with and a structure that is easy to read.
Link building
Links earned from relevant, reputable sites through content worth citing and genuine outreach, with harmful links cleaned up to protect your rankings.
Local SEO
Google Business Profile, local listings, reviews and location pages managed together, so nearby customers find you in maps and local search.
Content strategy
A content plan your team can sustain: topics drawn from real customer questions, a realistic publishing schedule and clear measures of what is working.
Start a conversation
Share what you sell and who you compete with online. You will see where the realistic opportunities are before you commit to anything.
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