Social media marketing
Social media works when there is a reason for people to follow you and something worth seeing when they do. Most brand accounts have neither, and post anyway.
The work covers strategy, production, publishing, community management and paid, or whichever of those you actually need. It starts by establishing what your account is for, then produces and runs it to that, properly and consistently.
Services
What Vanilla Rain can do for you
Each one handled in the same studio, to the same standard.
Social media strategy
A social strategy that settles the platforms, audience, subjects and sign-off, so every post has a purpose and the accounts can be run without guesswork.
Social media management
Your social accounts run for you: content planned a month ahead, posts published on schedule, comments answered promptly and results reported monthly.
Social content production
Photography, video, graphics and captions produced in efficient batches and made for each platform, giving your accounts a steady supply of quality content.
Social media graphic design
Social posts, adverts and templates designed for the phone, sized for every platform format and built so your own team can keep producing on-brand content.
Social listening and competitor monitoring
Ongoing monitoring of brand mentions, sentiment and competitor activity, reported with clear actions so you respond early and plan with better information.
Social media advertising
Paid campaigns on Meta, LinkedIn and TikTok with creative made for each platform, used to build demand and reach new customers at a controlled cost.
Facebook and Instagram advertising
Meta campaigns with creative made for the feed and audiences built from your own customer data, structured so the platform finds more of the right people.
LinkedIn advertising
LinkedIn campaigns targeted by job title, company size and industry, with offers decision-makers value and sequenced messages that lead to a meeting.
Content strategy
A content plan your team can sustain: topics drawn from real customer questions, a realistic publishing schedule and clear measures of what is working.
The work
What social media marketing involves
Deciding what the account is for
Recruitment, support, sales and reputation are four different jobs and they produce four different accounts. Trying to do all of them at once is why so many feeds read as noise. One is chosen to lead.
Fewer platforms, properly
You do not need to be everywhere. Most businesses are on at least two platforms that return nothing, and being genuinely good on the one or two where your customers are beats being present on six. That decision usually saves more budget than any other recommendation.
A plan you see in advance
Content is planned a month at a time and approved before anything goes out, with room left to react to something topical. Production, publishing and replies to comments and messages all run to that plan, and nothing appears under your name that you have not seen.
Organic and paid together
Organic reach on most platforms is now small enough that good content needs money behind it to be seen. Paid budget goes behind the posts that are already earning attention rather than boosting on a schedule.
Questions
Common questions
How often should we post?
Less often than most schedules assume, and consistently. Three good posts a week beat daily filler, and the filler actively suppresses the reach of the good ones.
Do follower numbers matter?
Rarely. A small audience of actual customers is worth more than a large one bought through giveaways, and the platforms show your posts to fewer of a disengaged audience anyway.
Should we be on TikTok?
Only if your customers are and you can produce for it properly. It punishes repurposed content more than any other platform.
Do you post under our name?
Yes, in an agreed voice, and everything is approved in advance until you are comfortable.
Who owns the accounts?
You do. The work happens inside your accounts and you keep full access throughout.
Can you handle comments, complaints and messages?
Yes, within agreed hours, an agreed tone and an agreed policy for complaints. Anything needing your expertise or judgement is passed to you rather than answered on your behalf.
Is paid budget included?
No, that is separate and paid directly by you to the platform, so you can see exactly what is spent.
How do you report?
One page monthly: what went out, what worked, what was learned and what changes next month.
Start a conversation
Share which platforms you are on, who runs them now and what you want out of them. You will be told which ones to stop and what is worth investing in.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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