A product brochure for the MG3 in the South African market.
A car brochure is handed over in the showroom and read at home, often alongside competitors’ brochures. It leads with the car and what matters to its buyers, with specifications, trim levels and options set out so they can be compared quickly.
The brochure was prepared for print production to MG’s brand standards.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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