Marketing management
Some businesses need marketing run rather than marketing supplied. There is a plan, a budget, several suppliers and nobody senior enough to hold it all together. That role is available on a retained basis.
That means owning the plan and the budget, briefing and managing the people producing the work, keeping the calendar honest, and reporting to you on what it returned. That includes saying plainly when a supplier is underperforming or a campaign should be stopped.
It suits businesses too small to justify a marketing director and too busy to keep doing it in the gaps. Where you already have a marketing person, the work more often runs alongside them on the parts they do not have time for.
Services
Related to marketing management
Marketing and advertising
Campaign strategy and advertising produced across print, outdoor, digital and broadcast, so the message is decided first and every medium carries it.
Digital marketing
A digital marketing plan built around how your customers buy, with search, social, email and advertising run together and measured on one set of numbers.
Brand management
Ongoing custody of your brand: guidelines, templates and a check on everything that goes out, so it stays consistent as the team and its suppliers grow.
Creative direction
One idea carried through a whole campaign, from photography and film to layout and media, with every supplier directed so the result feels deliberate.
Performance marketing
Marketing held to account: every rand tied to an enquiry, booking or sale, with budgets moved towards the channels that produce customers at a profit.
Measurement and attribution
Tracking and attribution set up across every channel, phone calls included, so you know which marketing produces customers and what each one is worth.
Start a conversation
Share what you are currently running and who is holding it together. You will get an honest answer on whether you need outside support or a new hire.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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