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Presentation design

Presentation design

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Most presentations fail for the same reason: the slides are the speaker notes. Paragraphs on screen, a chart pasted from a spreadsheet, and an audience reading ahead instead of listening.

Presentations are designed so the slides support the person talking rather than compete with them. One idea per slide, data redrawn so the point is visible without a legend, and a structure that arrives somewhere rather than ending when the material runs out. That holds whether the deck is for a board meeting, an investor or a conference hall.

The work is done in PowerPoint, Keynote and Google Slides, and every deck is handed over as an editable file your team can maintain.

The work

What it covers

Business presentations and templates

Sales, strategy and board presentations, rebuilt so each slide carries one point. Templates are also built with proper masters and layouts, so your team can produce the next deck without it falling apart.

Pitch and investor decks

An investor deck is read without you in the room, by people who see hundreds of them. The proposition and the numbers come early, charts are drawn so the trend is obvious, and the slides follow the order a sceptic asks questions. You will also be told when the story does not yet hold together, because design cannot rescue a narrative with a hole in it.

Conference and event presentations

A talk on a large screen has its own constraints: a dark room, a screen shape nobody mentioned and someone watching from the back row. Type is sized for that back row, contrast set to survive a washed out projector, motion used to reveal an argument in steps, and files built to the exact format the venue asks for.

Decks that are sent, not presented

A deck read alone needs more on each slide than one delivered by a speaker. Where both are needed, the two versions are produced separately rather than compromising one to serve the other.

Presentation design

Selected work

A selection of recent projects. The full portfolio has more.

Clients

Selected clients

Questions

Common questions

How many slides should a pitch deck be?

Usually ten to fifteen for a first approach, with the detail held in an appendix for the people who ask for it.

Do you help with the story as well as the design?

Yes. The order of the argument matters more than the visual treatment, and it will be challenged.

How much text should be on a slide?

Very little. If the audience is reading, they are not listening. Detail belongs in the notes or in a separate document sent afterwards.

Can you work in our template?

Yes, and you will be told if the template itself is the problem, which it often is.

What about charts and data?

They are redrawn. A pasted spreadsheet chart is almost never legible from the back of a room.

Can you work with our financial model?

The figures you provide are taken and presented clearly. The model itself is not built or validated.

Is a sent deck different from a presented one?

Yes, and it needs its own version with more text. Sending the presentation version leaves too much unexplained.

What aspect ratio should we use?

Whatever the venue is projecting. Ask them, because a 16:9 deck on a 4:3 screen loses the top and bottom of every slide.

Can you attend the event?

Yes, for larger presentations, to handle the technical rehearsal and any last changes.

Do we get an editable file?

Yes, in PowerPoint or Keynote, built on proper masters so you can update it between meetings.

Services

Related to presentation design

Video presentations

Video presentations

Presentations rebuilt for the screen, scripted, recorded and edited, so a deck still persuades when it is watched alone rather than presented in a room.

Infographic design

Infographic design

Processes, comparisons and data turned into clear infographics, researched and checked against source, for reports, presentations, websites and social media.

Company document design

Company document design

Proposals, tenders, policies and reports designed as templates your team can use, so every document carries the same professional standard as the business.

Annual report design

Annual report design

Annual reports designed for shareholders, boards and regulators alike, with clear infographics, carefully typeset financials and print-ready files.

Corporate identity design

Corporate identity design

Identity systems for larger organisations: mark, typography, colour, templates, signage rules and guidelines that keep every division consistent.

Motion design and animation

Motion design and animation

Animated logos, explainer sequences, kinetic type and social video, designed to your brand and cut to the length and format each platform needs.

Start a conversation

Send over the current deck and say who you are sending it to. You will get a clear view of what is missing and what is in the wrong order.

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