Google Ads management
Google Ads will happily spend your budget on searches that were never going to buy. The platform defaults are built for Google revenue rather than yours, and undoing them is most of the job. Accounts are built and run with those defaults switched off.
The work
What Google Ads management involves
The settings that quietly cost you money
Search partners left on, display expansion enabled on a search campaign, broad match without negatives, automated recommendations applied without review. They are turned off first, then each is judged one at a time on whether it earns its place in your account.
Search, Shopping, Display and Performance Max
Each does a different job and each needs a different measure of success. You will be told which are worth running for what you sell, including when one of them is not, which is not the usual answer.
Questions
Common questions
Are you a Google Partner?
Partner status reflects spend and certification, not results. It is worth asking any agency what they would change in your account instead, and judging the answer.
Should we use Performance Max?
Sometimes. It can work well for e-commerce with a good feed and poorly for lead generation, where it tends to gather cheap, low quality enquiries. It is tested rather than assumed.
Can we run ads ourselves?
Yes, and for a small local budget that is often sensible. Yes. The account can be set up properly and handed over with the rules written down.
What happens if we stop?
The traffic stops with it. That is the trade with paid search, and it is why building organic visibility alongside it is usually recommended.
Services
Related to Google Ads management
PPC management
Pay per click accounts managed every week: searches refined, bids adjusted, ads tested and wasted spend cut, with reporting you can check yourself.
Google Shopping
Product feeds fixed and optimised, then Shopping campaigns structured and bid so your products appear for the searches most likely to buy.
Display advertising
Display campaigns with chosen placements and creative built for every ad size, used to build recognition and bring back interested visitors without waste.
YouTube advertising
YouTube campaigns with video built to hold attention in the first five seconds, targeted by intent and measured on what viewers do next.
Retargeting
Retargeting set up by what visitors did on your site, with frequency caps and exit rules that turn return visits into sales without annoying anyone.
Microsoft Ads
Microsoft Advertising built from your Google account structure and managed on its own figures, reaching a smaller audience at a lower cost per click.
Start a conversation
Provide read access to your account and you will see what it is spending on things that never convert.
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