Lead generation
Lead generation is easy to do badly: buy traffic, put a form in front of it, and count the submissions. What matters is how many of those turn into customers, which is decided by who you attract and what happens in the first hour after they enquire.
Services
Related to lead generation
Each one handled in the same studio, to the same standard.
Lead magnets
Guides, tools and templates worth exchanging an email address for, with a follow-up sequence that turns new subscribers into genuine enquiries.
Landing page design
Landing pages built around one offer and one action, matched to the advert or email that sends visitors there and designed to be tested and improved.
Marketing automation
Automated email and follow-up sequences for enquiries, abandoned baskets and slow-burning leads, so no opportunity is missed and your team saves time.
PPC management
Pay per click accounts managed every week: searches refined, bids adjusted, ads tested and wasted spend cut, with reporting you can check yourself.
LinkedIn advertising
LinkedIn campaigns targeted by job title, company size and industry, with offers decision-makers value and sequenced messages that lead to a meeting.
Facebook and Instagram advertising
Meta campaigns with creative made for the feed and audiences built from your own customer data, structured so the platform finds more of the right people.
The work
What lead generation involves
Attracting the right enquiries
It is straightforward to double your enquiry count and halve your conversion rate. Targeting sits on the terms and audiences that indicate a real intention to buy, and qualification happens on the page rather than passing everything through and letting your sales team sort it out.
Making it easy to enquire
Short forms, obvious phone numbers, and an offer proportionate to the stage somebody is at. Asking a first time visitor to book a demo is asking for a decision they cannot yet make. A smaller ask converts more and costs less.
What happens next
Speed of response predicts conversion more reliably than almost anything else. The routing, the notifications and the follow up are set up so a lead is answered in minutes rather than the next working day, and every lead is recorded and attributed.
Questions
Common questions
How much does a lead cost?
It varies enormously by sector. The more useful figure is cost per customer, and the work runs back from that rather than optimising for cheap enquiries.
Can you guarantee a number of leads?
A forecast can be built from what your current numbers show. Anyone guaranteeing a volume without knowing your conversion rate is selling you something else.
Do you buy leads from third parties?
No. Shared leads are sold to your competitors at the same time and convert accordingly.
What if our sales team cannot handle more?
Then that is the constraint and more leads will not help. Fixing the follow up comes first.
How quickly should we respond?
Within minutes where you can. Conversion rates fall sharply after the first hour and keep falling.
How do you know which leads become customers?
Forms and calls are connected to your CRM, so each lead can be traced from its first click to a sale or a lost deal. Without that link, a campaign can only be judged on volume, which is how cheap leads end up looking like good ones.
Start a conversation
Share how many enquiries you get a month and how many become customers. The gap between those two numbers is usually where the money is.
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