Digital marketing
Digital marketing is not one thing, and most of the money wasted on it is spent running several of the things at once without deciding which one is meant to be doing the work. The mix is planned around how your customers actually decide to buy, then only the parts that earn their place are run.
Services
What Vanilla Rain can do for you
Each one handled in the same studio, to the same standard.
SEO services
Technical fixes, content matched to real search demand and authority earned rather than bought, prioritised by the impact each will have on your rankings.
PPC management
Pay per click accounts managed every week: searches refined, bids adjusted, ads tested and wasted spend cut, with reporting you can check yourself.
Social media advertising
Paid campaigns on Meta, LinkedIn and TikTok with creative made for each platform, used to build demand and reach new customers at a controlled cost.
Conversion rate optimisation
Your website analysed to find where visitors drop off, with fixes and properly run tests that turn more of your existing traffic into enquiries and sales.
Content marketing
Articles, guides and case studies built on the questions your customers actually ask, published and promoted so they bring in enquiries rather than sit unread.
Website design and development
Websites designed and built in one place, so the approved design is delivered in full, launched properly and easy for your own staff to manage.
Display advertising
Display campaigns with chosen placements and creative built for every ad size, used to build recognition and bring back interested visitors without waste.
Digital PR
Stories built from data and expert comment that earn coverage and links from the publications your customers read and search engines trust.
Email marketing
Email campaigns and automated sequences sent to a list you own, designed and written to be read, with deliverability managed so messages reach the inbox.
The work
What digital marketing involves
Starting with the decision, not the channel
Someone choosing an emergency plumber and someone specifying a building product over six months need entirely different things from you. That decision path shows which channels matter, in what order, and which ones you can safely ignore.
Fewer channels, run properly
Most businesses are better served doing two things well than six adequately. Proving one channel returns comes before widening, and switching things off is often the recommendation, because it is usually the fastest improvement available.
One set of numbers
Every platform will happily claim the same sale. Measurement is set up once, across channels, so you can see what each contributed instead of adding up three reports that all count the same enquiry.
Start a conversation
Share what you sell, who buys it and what you are running now. You will get a clear view of what to keep, what to stop and what is missing.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
Services
Studio
Contact
All content is copyright of Vanilla Rain Creative cc, Reg No: 2007/087865/23. Copyright © 2026. All trademarks and original material are the property of their respective owners and authors. All rights reserved. Terms, conditions, features, support, pricing and service options are subject to change.