Conversion rate optimisation
Buying more traffic is the expensive way to get more customers. Converting more of the traffic you already have is usually cheaper, faster and permanent. We find where people are giving up and fix those points in a deliberate order.
Finding out where people leave
Analytics tells you where they drop off. Session recordings, heat maps and watching real people use the site tell you why. Both are needed, because a high exit rate on a page has several possible causes and guessing between them is how testing budgets get wasted.
Fixing the obvious before testing the subtle
Most sites have a handful of clear faults: a form asking for eleven fields, no prices anywhere, a checkout that demands account creation, or an unusable mobile layout. Fix those first. A test between two button colours on a broken page is theatre.
Testing properly or not at all
A test needs enough traffic to reach significance and enough patience to run its course. On lower traffic sites we would rather make well reasoned changes and measure over months than pretend a two day test proved something.
Tell us your traffic and your conversion rate. We will tell you whether the gain is available and where it is likely to be sitting.
Conversion rate optimisation FAQ
How much traffic do we need to test?
Enough for a result to be reliable, which for most sites means thousands of sessions per variant. Below that, structured improvement beats A/B testing.
What is a good conversion rate?
It depends entirely on the sector and the traffic mix. The useful comparison is your site against itself over time, not against a published benchmark.
How long does a test run?
Until it reaches significance, usually two to four weeks, and always through whole weeks so weekday and weekend behaviour are both represented.
Will this affect our SEO?
Properly implemented testing does not. We use standard tools and avoid cloaking or serving different content to search engines.
Can you fix the pages as well as identify them?
Yes. We design and build the changes, and we will tell you which ones your own team could make without us.