Amazon advertising
Amazon advertising is unusual in that the listing does most of the work. You can buy the top position and still lose the sale to a competitor with better images, more reviews and a clearer title. The work covers both sides of that.
Services
Related to Amazon advertising
Each one handled in the same studio, to the same standard.
E-commerce marketing
Online shop marketing that covers the whole path to purchase: product search visibility, shopping ads, stronger product pages, email and retargeting.
Google Shopping
Product feeds fixed and optimised, then Shopping campaigns structured and bid so your products appear for the searches most likely to buy.
Product photography
Consistent product photography for online stores, catalogues and advertising, covering every angle, detail and in-use shot a buyer needs to decide.
Retouching and image manipulation
Product retouching, clipping, colour matching and composites finished to a brand standard, so every image in a range looks consistent and ready to use.
PPC management
Pay per click accounts managed every week: searches refined, bids adjusted, ads tested and wasted spend cut, with reporting you can check yourself.
SEO copywriting
Website pages written to rank and to persuade: one clear purpose per page, the language your customers search with and a structure that is easy to read.
The work
What Amazon advertising involves
The listing before the advertising
Title, bullet points, images, A+ content and the back end search terms decide both your organic ranking and whether a paid click converts. Advertising a weak listing is the fastest way to spend a budget and learn nothing.
Campaign structure across the ad types
Sponsored Products, Sponsored Brands and Sponsored Display do different jobs. Branded, generic and competitor terms are separated so their performance can be judged apart, because averaging them hides which one is actually working.
Working the search term report
This is where the waste is visible. Terms that spend without converting become negatives, terms that convert get their own campaigns and proper bids. It is weekly work and it is what separates a managed account from a running one.
Questions
Common questions
What is a good ACoS?
It depends on your margin and whether you are defending a position or launching a product. A low figure can mean you are underinvesting in growth.
Should we bid on our own brand?
Usually yes, because competitors will if you do not. It is cheap and it protects the sale.
Does advertising help organic ranking?
Indirectly. Sales velocity influences organic position, so advertising that converts tends to lift it.
Do you handle the listings too?
Yes. Copy, images and A+ content, because the advertising cannot outrun a poor listing.
Start a conversation
Send over your ASINs and your current advertising cost of sale. You will get a clear answer on whether the problem is the bidding or the listings.
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