United Children’s Services supports vulnerable children and young people in the UK. It needed to raise awareness of its work and recruit staff for its homes, in a sector where many organisations compete for the same people.
The work began by defining who the campaign had to reach: potential care staff, volunteers, supporters and the local community, and what each group needed to hear.
The content combined stories showing the difference the organisation makes, information on the issues it works with, a look behind the scenes at the work, and direct calls to apply or get involved. Targeted social advertising put the recruitment messages in front of people with the right background and location.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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