United Health wanted to help older people cope with rising energy costs in the UK, by explaining the support available and the practical steps that reduce bills.
Each poster in the series carried one message: the impact of rising energy prices, the financial support and schemes available, practical energy-saving tips, and how neighbours and community groups can help.
The posters were written and designed to be read quickly and by people with poorer eyesight, with large type and strong contrast. They were displayed in United Health’s care homes, community centres, libraries and healthcare settings, and digital versions were shared on social media.
Design and digital agency. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
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